Projects

MTR’ is a Farm — who's mission is to help individuals with overall wellness and mental well-being through the use of the therapeutic power of horseback riding.

Competitive Analysis identifies and evaluates the business strategies of your competitors, resulting in the analysis of strengths, weaknesses, opportunities and threats (SWOT) for your product relative to the competitors’ in a business ecosystem. Further analysis may provide an insight to your product strategy.

The analysis is often conducted in the early stages of product development. As the dynamics of products in the ecosystem change rapidly, many companies have embraced agile competitive analysis as a part of their product strategy.
by UX Indonesia

✦ Problem Statement

To get efficiency improvements in their herd operations, MTR Staff need easier ways to;
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1. Enable higher levels of horse stressor tracking & customization,
2. Tier access for primary and secondary users,
3. Reduce administrative time spent on maintaining the current excel sheet,
4. Communicate efficiently across teams.