Achieving Product-Market-Fit through Focus group-based iteration.
TOOL STACK
Figma
Loom
Airtable
Markup.io
TEAM
2 Fullstack developers, 1 Product Owner, 2 Market research analysts
BACKGROUND
Planaday builds functionality with planners based on true-to-life, mapped-out workflows.
As well as Identified pain points and market gaps (Lack of harmonisation in leading Event Management software; dearth of smooth experiences where otherwise)
As well as Identified pain points and market gaps (Lack of harmonisation in leading Event Management software; dearth of smooth experiences where otherwise)
Goal
Attain Product Market Fit through relentless iteration & polish based on stakeholder feedback, market & user research
Outcome
We built market-prioritised features (tiered onboarding, billing management, budget tracker, checklist, timeline flows, vendor management & floor plan)to help planners plan events end-to-end on a single platform.
Launched in public beta to 10+ planning teams Q3 2024.
Launched in public beta to 10+ planning teams Q3 2024.
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