Optimizing task completion on conference website suite
Carbon Unbound
Client
Overpass, UK 🇬🇧
Toolstack
Figma, Webflow, Airtable, Markup
Platform
Webflow, Web
Contribution
Visual design, Interaction design, CMS Optimization
Goal
Improvements to previous UI that would increase user's task completion (Checkout) & information hierarchy.
Responsive Webflow implementation & content management.
Outcome
Fully responsive suite of 3 websites for potential attendees & sponsors of the world's leading carbon removal business summit.
Handoff/Launched May 2024.
Handoff/Launched May 2024.
Solution
Strategy/Peek-Through
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