Optimizing ask completion & Personalization for Webflow-hosted suite

Carbon Unbound
Client
Overpass, UK 🇬🇧
Toolstack
Figma, Webflow, Airtable, Markup
Platform
Webflow, Web
Contribution
Visual design, Interaction design, CMS Optimization
Goal
Improvements to previous UI that would increase user's task completion (Checkout) & information heirarchy.
Responsive Webflow implementation & content management.
Outcome
Fully responsive suite of 3 websites for potential attendees & sponsors of the world's leading carbon removal business summit.
Handoff/Launched May 2024.
Handoff/Launched May 2024.
Solution


Peek-Through
Client/Team
Information architecture design, Visual design, Interaction design, User research, UX Design


Information architecture design, Visual design, Interaction design, User research, UX Design
Client/Team
Information architecture design, Visual design, Interaction design, User research, UX Design



Information architecture design, Visual design, Interaction design, User research, UX Design
Client/Team
Information architecture design, Visual design, Interaction design, User research, UX Design


Information architecture design, Visual design, Interaction design, User research, UX Design
Features
Feature
annotation
annotation
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Information architecture design, Visual design, Interaction design, User research, UX Design
Feature
annotation
annotation
annotation


Information architecture design, Visual design, Interaction design, User research, UX Design
Feature
annotation
annotation
annotation



Information architecture design, Visual design, Interaction design, User research, UX Design