Webapp
How can we drive user confidence to help book workspaces ?
Maryland Therapeutic Riding — September ‘23
TEAM
Fatima Ortega, Clara Yoo, Amie Trang, Natalie Zhu, Eric Kim, Grace Guan, Aleksandr Molchagin, Angelo David
TOOL STACK
Figma, Figjam, Miro, Notion, Google Docs, Pen & Paper
TIMELINE & STATUS
3 Months, Handed off for implementation
BACKGROUND
Over the course of three months, As a Develop for Good volunteer, I worked with a team of product engineers, managers and designers to design and build a web-based enterprise tool for MTR, a centre that helps individuals with overall wellness and mental well-being through the use of the therapeutic power of horseback riding.
The app replaces the current tool (Excel) MTR staff use to edit and calculate horses stress; while introducing features to efficiently track and visualize data, monitor overall herd performance and enable communication between staff.
Our goal was to develop an MVP internal tool that supports partners at MTR with access to data-rich metrics in their goal to give their herd the best care and health possible.
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✦ Client
Maryland
Therapeutic
Riding
MTR’ is a Farm who's mission is to help individuals with overall wellness and mental well-being through the use of the therapeutic power of horseback riding.
Competitive Analysis identifies and evaluates the business strategies of your competitors, resulting in the analysis of strengths, weaknesses, opportunities and threats (SWOT) for your product relative to the competitors’ in a business ecosystem. Further analysis may provide an insight to your product strategy.

The analysis is often conducted in the early stages of product development. As the dynamics of products in the ecosystem change rapidly, many companies have embraced agile competitive analysis as a part of their product strategy.
by UX Indonesia
✦ Problem Statement
To get efficiency improvements in their herd operations, MTR Staff need easier ways to;

1.  Enable higher levels of horse stressor tracking & customization,
2. Tier access for primary and secondary users,
3. Reduce administrative time spent on maintaining the current excel sheet,
4. Communicate efficiently across teams.
✦ Opportunity
Success for MTR would mean;

1. a more Efficient Team
2. a Healthier Herd
3. Lower operating costs &
4. a rich Data pool for fund-raising activities.
 Context
From Excel Sheets, To Bespoke WebApp
0.1 Before — After. ⬇
Product
Improving UI & CMS through motion & webflow animations
May 2024
TOOL STACK
Figma
Webflow
Markup.io
TIMELINE & STATUS
1 week/Handed off
BACKGROUND
Website suite of 3 for potential attendees and sponsors of the Leading Carbon Removal Business Summit
Brought in by design agency to help refine and optimise existing design for better information hierarchy.
landing page variation - east coast
🚧  Under construction │  Coming soon 🚧
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