Web
marge.ai
Team
Concept
Toolstack
Figma, Claude code, lovable
Platform
Web, PWA
Contribution
Interaction design,
User research,
Prompt engineering.
May
2023
Context
context-driven background animation : desktop
context-driven background animation
context-driven background animation : mobile
context-driven background animation
ContextSolutions - Extract
BGMetrics Visualisation
Webapp
How can data entry systems help improve user conversions?
Mozy Finance — 2023
MY ROLE
Product Designer—Information Architecture, Prototyping, Interaction Design, Visual Design.
TEAM
Kai Tran (Product owner)
TOOL STACK
Figma, Pen & Paper
TIMELINE & STATUS
3 Weeks, Handed off for implementation
BACKGROUND
A UI-redesign task to help improve the dashboard and various flows with the aim of improving user satisfaction with Trust, Simplicity & User-Friendly Navigation as north stars.
Scope:
Main Dashboard
User flow of adding vehicle and getting a pre-approval offer
Profile Page
Documents page
Client Website
✦ Client
Mozy Finance
Mozy helps car buyers through the end-to-end purchase journey, from car loans to stakeholder management.
✦ Opportunity
Success for Mozy meant tracking the following KPIs;
‍
1. User Errors while using app
2. User Satisfaction (via SUS/NPS scores)
3. Time on Task (aiming for a reduction)
✦  Context
User Interface Surgery
Design direction. ⬇
Clarity. ⬇
Reliability. ⬇
User Confidence. ⬇
✦ Flow
01. Onboarding flow
After. ⬇
Before. ⬇
After. ⬇
Before. ⬇
✦ Highlight
02 - Vehicle & Refinance flow
After. ⬇
Before. ⬇
✦ Highlight
03. Profile flow
After. ⬇
Before. ⬇
✦ Highlight
04. Documents flow
After. ⬇
Before. ⬇
✦Summary
Process & Summary
Design Changes. ⬇
A/B Test. ⬇
A/B Test. ⬇